Mandarin or Cantonese-speaking customers may find it difficult to incorporate such a tongue twisting slogan into their lexicon, but perhaps the taste of a double-double might ease the transition. One thing is for sure: Tim’s may well have to imagine promotions other than the Roll Up the Rim to Win campaign. If Tim Hortons is successful, it could reap dividends for other sectors as well. While Canada is mainly known for homegrown commodities like canola and maple syrup, Tim Hortons’ entry into China could bring Canadian culture to an entirely new and bourgeoning market, giving international exposure to our values, beliefs and way of life - things Canada is known for, but never intentionally exported. Its status as a cultural icon in the Canadian market was well established before RBI bought the chain in 2014. With deep roots in Canada, and an American flair to its management, Tim Hortons could emerge as a global coffee player in the next decade. Its menu will need to be tweaked, of course potato wedges and steak wraps will likely not be crowd pleasers, at least initially. Tim Hortons can slip in-between current Chinese habits and the representation of an idealistic western way of life. The advantage Tim Hortons has over Starbucks in China is its middle-of-the-road approach to coffee to convince someone who traditionally drinks simple tea to switch to a decadent Frappuccino presents a significant challenge. RBI understands that once a certain level of wealth is achieved, and disposable income increases, coffee-related behaviours will change. For marketers, this shift represents the golden goose. However, in these past few years an increasing number of Caucasian Canadians are preparing coffee themselves the trend for Asian Canadians is the opposite.
Tim Hortons’ legacy in Canada lies in convincing Canadians to make and consume coffee somewhere else than their home. Tim Hortons is plotting a return to its roots as a simple coffee and doughnuts chain, backing away from the frenzied menu experiments that have complicated its kitchens, slowed down its drive-thru and confused its customers. While coffee is increasingly consumed outside the home, tea remains a traditional, domestic favourite. What was considered as the republic’s favourite drink, tea, is slowly giving way to its roasted rival. Perfect for parties, meetings or any time. Bite-sized morsels of our traditional donuts, Timbits are available all day long in various Snack Pack sizes. In Canada, growth is minimal, even though more than 71 per cent of Canadians over the age of 18 drink coffee daily, compared to 67 per cent who regularly drink water.Ĭoffee is trendy in China as the country prospers from rapid urbanization, a growing middle class, and rising incomes. You love ‘em, we love ‘em, everybody loves ‘em. The demand for coffee in China is up more than 15 per cent. Starbucks has already infiltrated the Chinese market, boasting more than 2,800 locations. This advertisement has not loaded yet, but your article continues below. 6 7 It is Canadas largest quick-service restaurant chain, with 5,352 restaurants in 15 countries, as of June 30, 2022. Based in Toronto, Tim Hortons serves coffee, doughnuts, and other fast-food items. Manage Print Subscription / Tax Receipt Tim Hortons Inc., commonly nicknamed Tims, Timmie Horton’s or Timmies, is a Canadian multinational coffeehouse and restaurant chain.The shop will also be serving up sandwiches, panninis, soup and cakes.Īnd another one of its most famous products will also be on sale – regular doughnuts. It’s not just coffee you can order at Tim Hortons when it opens in Glasgow later this year. These are meant to represent the middle part of a doughnut that is cut out to make the ring shape.Īnd not only are they easy to eat, they also come in a variety of flavours such as apple fritter, honey dip, chocolate glazed and sour cream glazed. Not only do they sell regular shaped doughnuts, they also sell little bite sized ones called “Timbits”. Go into any Tim Hortons restaurant and order a double double you will be presented with what looks like a a regular coffee.īut what makes its special it that it contains two creams and two sugars – double the regular amount.Īnd that’s what gives it the name a double double. One of the best known hot drinks you can order at Tim Hortons is a double double. Tim Hortons signature drink is their double double coffee, which consists of two sugars and two creams What is a double double at Tim Hortons?
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